The Board of Control for Cricket in India (BCCI) has recently issued tenders for the title sponsorship of international matches. Companies interested in bidding for the sponsorship have until August 21 to submit their tenders. As part of the process, interested companies are required to deposit a non-refundable amount of Rs 1 lakh to obtain the tender documents.
To participate in the bidding process, companies must first purchase the tender documents. Once the documents are obtained, the BCCI will scrutinize them and provide qualified companies with an opportunity to submit their bids.
It is worth noting that Mastercard held the title sponsorship for international matches from September to March. However, with the tender process now underway, a new sponsor will be selected to take over the title sponsorship.
The title sponsorship of international matches is a prestigious opportunity for companies to gain exposure and visibility through their association with cricket. The BCCI, being one of the most influential cricket boards in the world, attracts significant attention and viewership for its international matches.