Flipkart is rolling out ultra-fast delivery through its quick commerce arm, Flipkart Minutes, during the Big Billion Days 2025 (TBBD) shopping festival. From the start of the sale, customers across India will be able to receive millions of products—ranging from electronics and mobiles to groceries and beauty items—within just 10 minutes.
The service will operate in 19 cities and across 3,000 pin codes. Flipkart Minutes will carry the full spectrum of TBBD deals, covering categories such as daily essentials, beauty and personal care, electronics, mobiles, groceries, and more. The company says the service will run 24 hours in all participating cities for the duration of the festival.
According to Flipkart, Tier-II+ cities like Ambala, Guwahati, Jaipur, Lucknow, Kanpur, and Patna are among the fastest-growing markets for Minutes, highlighting that consumers outside major metros are increasingly embracing quick commerce.
Hemant Badri, Head of Flipkart Minutes, Supply Chain, Customer Experience and Re-commerce, said that Minutes has, within a year, become the fastest growing quick commerce platform in the country. He added that this TBBD, the company aims to deliver both “blockbuster smartphones and electronics to local sweets and festival hampers” to customers in minutes, emphasizing speed as much as selection and value.
In a related move, Tata-backed Bigbasket has become an authorised Apple reseller and is leveraging its quick commerce network to deliver the new iPhone 17 in just 10 minutes to customers. Bigbasket has expanded this instant delivery option for the iPhone 17 from three cities last year to all Tier-1 cities this year, offering authentic products in partnership with Croma.
Bigbasket has also launched launch specials for the Apple products, with competitive pricing for models such as the iPhone 17 and iPhone Air (both 256GB).
With Flipkart’s push for speed, the company aims to redefine festival shopping by making fast deliveries the norm, even for high-value items. As the TBBD festival unfolds, how well this rapid delivery promise holds up—especially in non-metro areas—will be closely watched.
